I have a confession to make: before August 2007, I knew nothing of Jayisgames. Back then, I was this little guy who keeps coming up with game ideas, but had no drive to execute them. It wasn't because I was lazy or anything; I just kept questioning the games' purpose. I was drowning in a culture where people keep questioning the financial feasibility of a creative piece. Of course, this was the after-effect of being in the advertising industry for some time. In the end, no effort was taken to realize those ideas.