Most expensive ever (£10m!) Guinness advert features large-scale domino game.

Directed by Nicolai Fuglsig of Sony Bravia ‘Balls’ fame, it is a celebration of community.

The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1,000 people.

Toppling items included: 6,000 dominoes, 10,000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars.